Tag Archives: marketing

The first 24 hours of #Getin Ltd. Big up’s to #nzrec and #ozrec.

 

Welcome everyone to the amazing world of #Getin Ltd

What a day we had yesterday (2/3/15). We launched the business and then it all started to go a bit crazy…We set up our social channels and watched the numbers grow – and grow. IMG_3086IMG_3088

The response was overwhelming! We trended on twitter within a few hours and our phones bleeped, buzzed, vibrated and pinged.  Our good friend  Paul Jacobs asked us what the “fp” stood for in our twitter handle. Just to clarify to you all – it is “fp for fist pump!”  All in all a great first day.

There is more to come from us….we wanted to launch in a different way so watch this space for what we do next. We hope you enjoy it.

Launching a new business is a reason to punch the air! Let me tell you the story behind #Getin Ltd…..

You know that feeling, when you jump out of your seat, celebrate, fist pump, shout “Yesssss!”, “Come on!!!” or “Get in!”
Well thats the feeling we want everyone who works with us to experience. Business should be about those winning moments!

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Mark Sumner and I have been helping employers and customers fist pump for donkeys years.

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We are two passionate fist pumpers who find the how to help.  Some of the cool work we have been involved with has had lots of noise and heaps of success.

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We implemented an augmented reality app for recruitment (believed to be a world first) when we worked together at ASB Bank.
I created my own personal branding campaign on twitter resulting in  a top 5 New Zealand trending spot!
Mark was named in the top 10 twitter users for our space – GLOBALLY.

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And thats just in the past few months…

So if you are looking to find better, smarter, cheaper and faster ways for your business to attract Customers and Talent – give us a go!

You see Customers and people who want to work for you (Talent) should both love your brand. Since recruitment time began many innovative  recruiters have filled squillions of jobs by searching for the right person, right community or right channel and way to reach the right people.  Further to that, for the same since time began in recruitment years – candidates have been customers, purchasers and consumers of the same brands that have been trying to attract them.

Success in business should have more of those fist pumping moments – and boy do we want to share them with you.

So we have set up #Getin Ltd. We want to be different, fun and refreshing. No stale HR rubbish – no we can’t do this or couldn’t do that. We want to work with you to find the ways we CAN make a splash, noise and difference for your brand out there – be it attracting new talent or new customers.

#Getin will offer heaps of stuff. We have designed low cost and high impact products and services and already signed a few exclusive strategic partnerships with some pretty awesome companies.

If you want to know where you are at right now – you could try one of our “Discovery” sessions. If you want to find out how you can attract more customers to your brand using digital technologies and social media then make contact. Check out our new website for full details.

Give us a crack – you won’t regret it and you will have heaps of fun!

If you do – you’ll probably end up feeling like this – Get in!!!!

 

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 A typical day – Creative ideas free flowing in New Zealand’s best office space…

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The #internetofthings – what are the opportunities for talent professionals?

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The Internet of things (IOT) is one of the hottest topics on the web right now. As we head towards the next revolution in connectivity – wearable devices, what does this mean for recruiters? How can we, if at all leverage the reach of engaging with Talent via the plethora of connected devices and objects they will be using in future? So what is the IOT? Watch this nice short video that explains it all here.

Some people might think I am a bit crazy suggesting that recruiters will be able to tap into the future conduits of connectivity that the internet of things could possibly lead to. It might be a bit far-fetched to expect a future state of job seekers to reach for the orange juice in their WiFi enabled fridge, then be pinged a message about the latest career opportunities on offer at your company. It probably wont be in your future sourcing strategy to ensure that your robot vacuum cleaner alerts the user to your latest recruiting campaign. But, but, it will be something that you could do.

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Lets go back a few steps and focus on reality….it wasn’t that long ago that social media became an accepted form of your talent attraction and engagement strategy (or at least it should be and if you aren’t doing this – catch a wake-up call and fast!). It wasn’t really that long ago that  mobile recruiting became a not “should we” – but “when we” strategy. So I guess what I am saying is that as technology continues to evolve it further continues to provide more opportunity to think about what might be possible.

Gartner Research estimates that there will be by 2020 some 26 billion connected devices – which is 3 times the number of current smartphones, tablets and PC’s currently being used every day. So with this huge development marketers are already talking about what they could do to leverage the IOT. In the Article ” Four ways the internet of things will change marketing teams” Mhairi McEwan suggested that: “….It’s an incredible opportunity, but, as marketers, we will have to enhance our skills and ways of working to operate in this brave new world…”. Perhaps we as Talent professionals also need to enhance our skills and show some leap of faith bravery.

As I have previously blogged – Talent Professionals need to learn from marketers – marketers are already thinking through how the IOT could present opportunities to build brand engagement with customers. So why wouldn’t Talent Marketers?

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Think smart watches. I personally wear a Pebble and it has changed the whole way I deal with notifications and alerts. I feel the buzz and then take a look on my wrist before I reach for my smart phone. I choose small condensed messages to make a call on whether or not I want to find out more. This is the smallest of windows of opportunity for those notifications to call me to action.

So, what could this all mean and how could we leverage the IOT as Talent professionals?

(1) We need to think long and hard about short, succinct and impact messages. Soon, they may be filtered by our target audiences on their wearable devices.

(2) We need to keep focused on community and consumer association when engaging with talent. Where people hang out, what their interests are, what they buy and where they buy it can help us to target appropriate messages to appropriate audiences still – but maybe in the near future in a little bit more of an up close and personal way.

(3) We need to continue to innovate and disrupt our thinking and doing. What we have done yesterday may not be what we need to do tomorrow.

So, whilst I am not suggesting that we start doing deals with Samsung to have targeted messages pop out of ovens and fridge freezers – I am suggesting that we shouldn’t dismiss the thinking that we may be able to leverage the cornucopia of connectivity that the IOT will offer everybody everyday in the very near future.  #leadnotfollow

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